Latest In: Personalization

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Personalization: The Solution To Your Retail Renovation

We are now a generation of digitally motivated and hyper connected consumers. According to Deloitte, this trend leads…

Executive Viewpoints October 20
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The Clymb Improves Email Revenue By 71% With Predictive Personalization

Despite the growing number of communication and marketing channels, more than half (58%) of consumers still prefer to…

Features October 1
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Appboy Connected Content Helps Streamline Personalization Through Email, Mobile

In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns…

News September 1
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Personalization Delivers Big E-Commerce Wins For National Pen

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention…

Features August 12
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Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts

To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that…

Features July 30
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Localization And Personalization Become Key For Successful Back-To-School Campaigns

Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives.…

News July 14
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5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan

Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing…

Executive Viewpoints May 5
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Barilliance Facilitates Personalization Across The Buying Journey

It is no longer enough for retailers to provide consumers with a consistent experience across all channels. In…

News March 30
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SABON Boosts Black Friday Sales By 35% With Site Personalization

Each shopper has a unique journey. They have specific goals and preferences, and as a result, have different…

Features March 4
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