Latest In: Personalization

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BCBG Boosts Online Conversions 6% With Data-Rich Personalization

BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting…

Features October 12
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How To Turn Personalization Into A Real Strategic Asset

In retail, we like to throw terms around like they’re magical words. “Personalization” was the term of the…

Editor's Perspective October 11
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Kibo Boosts Personalization Expertise With Baynote Acquisition

Less than a year since Marketlive, Shopatron and Fiverun merged to become Kibo, the company owned by Vista…

News September 27
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Episerver Accelerates “Autonomous Personalization” With Peerius Acquisition

Digital experience provider Episerver acquired London-based Peerius, a provider of intelligent cloud-based omnichannel personalization. The acquisition adds Peerius’…

News September 1
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Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level

It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…

Executive Viewpoints August 2
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IBM Expands Portfolio With Real-Time Personalization And Insights

IBM has expanded its suite of solutions and features to include cognitive technologies designed to enable marketers, merchandisers…

News July 12
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Three Questions To Answer When Balancing Personalization With Data Security

Would you trade your personal data for a more customized retail shopping experience? More and more consumers are…

Executive Viewpoints July 5
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Personalization Platform VMob Secures $2.3 Million In Funding

VMob, a cloud-based personalization platform designed for retailers and QSRs, has received $2.3 million in funding from Vix…

News June 13
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How Marketers Can Enhance Personalization With Human Data

While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful,…

News June 1
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