Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
Latest In: Personalization
Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or…
Features February 7
Shipt Names Target Operations Exec as its New CEO
Last-mile delivery company Shipt has named Kamau Witherspoon as its new CEO, effective March 1, 2022. Witherspoon will…
News February 2
Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In
I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous…
Features January 26
What to Know About Gen Z Attitudes Toward the Post-Purchase Experience
Did you know there are approximately 67 million people in the U.S. who were born between 1997-2012? This…
Executive Viewpoints January 17
Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages
In just a few short years, Amazon created a booming advertising business that opened doors for other retailers,…
Executive Viewpoints January 10
Where are you on the Journey to Real-Time Personalization?
We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want…
Executive Viewpoints January 6
Experiential Retail, Beyond the Hype: 6 Defining Factors for Success
“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But…
Features January 5
Mastercard Buys Personalization Platform from McDonald’s
McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported…
News December 22Top Stories
