Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion
Ecommerce and machine learning solution provider Rokt has closed a $325 million Series E funding round led by…
News December 16
Latest In: Personalization
What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly…
Features December 14
4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons
With more people paying bills online than ever before, consumers tend to opt out of paper billing statements…
Executive Viewpoints December 10
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out.…
Features November 29
How to Win in the Real-Time Holiday Retail Era
Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from…
Executive Viewpoints November 18
What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to…
Features November 17
Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success
While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here:…
Executive Viewpoints November 17
Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys
Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience…
News November 11
The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences
For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to…
Executive Viewpoints November 9Top Stories
