Gamified Training Boosts Brand’s Appliance Sales 26.2%
As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up…
Features May 27
Latest In: Personalization
Balancing Privacy and Personalization: The Key to Customer Loyalty
Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky…
Executive Viewpoints May 25
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales
Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging…
Features May 16
The Commerce Catalog is Broken
Ever get an ad from a brand to “shop the look,” only to click through and find that…
Executive Viewpoints April 29
5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo
Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and…
Features April 21
How Electric Vehicle Retail Enhances the Shopping Experience
Owning an electric vehicle (EV) is a matter of lifestyle, a smarter kind of lifestyle, more so than…
Executive Viewpoints April 20
WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions
Natural dog treat brand WAG had cultivated a reputation for offering a premium line of goods, but despite…
Features April 18
Retail’s Journey Toward Personalization
The COVID-19 pandemic exacerbated the many issues affecting brick-and-mortar stores: retailers large and small closed a record-breaking 12,200…
Executive Viewpoints April 15Top Stories
