Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Latest In: Marketing
Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce
By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…
Features April 7
Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey
Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
Target Faces Boycott Threat as Teachers’ Union Urges Members to ‘Shop Local’
The 1.8-million-member American Federation of Teachers (AFT) union has passed a new resolution urging members to boycott Target…
News March 31
Forget Gens X, Y and Z; This Year, Focus on Shopper Archetypes
Shoppers aren’t defined by the generations they belong to anymore; instead, they’re clustering around mindsets, according to BNPL…
Features March 27
Why Intelligent Shopping Needs AI and Omnichannel to Work Together
Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…
Executive Viewpoints March 27
Unlocking Retail’s $100B+ Retail Media Opportunity
Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…
Executive Viewpoints March 24
Puma to Debut AI-Powered Interactive In-Store Concierge
This spring at its flagship store in Las Vegas, Puma will introduce AI Store Concierge, a multilingual AI-powered…
News March 23
In-Store Audio is Retail Media’s Blind Spot, and it’s Finally Ready to Scale
Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search,…
Executive Viewpoints March 20Top Stories
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