Black Friday Emails, Facebook Posts Most Effective Early In The Week
As retailers designate more of their holiday marketing spend toward the email and social media channels, they must…
News November 13
Latest In: Marketing
58% Of U.S. Consumers Prefer Email Over Other Marketing Touch Points
To successfully engage with today’s empowered omnichannel consumer, retailers need to develop marketing strategies that span across channels…
News September 22
80% Of Shoppers Are Swayed By Personalized Email Campaigns
The majority (80%) of Americans who read promotional emails find it helpful when retailers feature recommended products based…
News March 17
Adobe Summit: The Convergence Of Brick-And-Mortar And Digital Takes Center Stage
More than 6,000 marketers congregated in Salt Lake City, Utah, for the 2015 Adobe Summit to learn how…
News March 16
Top Brands Fall Short In Email Personalization
Although email marketing is still central to most retailers’ strategies, many are still falling short in personalizing these…
News September 25
71% Of Luxury Brands Don’t Have CMOs
Marketing is a core function in retail organizations across sizes and categories. Although retailers are ramping up their…
News June 23
63% Of SMBs Have Embraced Digital Marketing
Building digital brand awareness is not just for the big-brand retailers. In fact, 63% of small business (SMB)…
News June 16Top Stories
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