Is Brand Visibility Misleading Retail Marketers?
There was a time when marketing carried a reassuring sense of logic. Your growth could be traced back…
Executive Viewpoints May 19
Latest In: Marketing
Loyalty in Layers: How B2B2C Models Change the Metrics that Matter
Conventional wisdom in marketing has been clear: if you want to build loyalty, you go straight to the…
Executive Viewpoints May 13
Fanatics Commerce Names Rothy’s Exec as First Chief Marketer
Fanatics Commerce, the licensed sports merchandise platform within Fanatics, has named Jamie Gersch its first-ever Chief Marketing Officer…
News May 12
Beyond Yoga Uses ‘Progress Over Perfection’ to Win as a Challenger Brand
Beyond Yoga stands out by promoting a “progress over perfection” philosophy with its Seek Beyond platform, resonating with…
Features May 7
Stater Bros. Starts with In-Store Audio for Retail Media Network Launch
Stater Bros. Markets, seeking to leverage the 2.5 million+ weekly store visits to its 165 Southern California supermarkets,…
News May 5
Pockets, Sun Protection and The Boob Lab: How Retailer Title Nine is Serving Outdoor Women
Founded in 1989 by Missy Park and named after the landmark legislation that paved the way for gender…
Features May 5
Longtime Coach Exec Kimberly Wallengren Joins J.Jill as CMO
Kimberly Wallengren, the former VP of Marketing at Coach, is joining J.Jill as Senior Vice President and Chief…
News April 28
Snapchat Grows Up: How Brands are Using the Billion-User Powerhouse
If you still think Snapchat is just for teenagers, Sidharth Malhotra wants to change your mind. Malhotra, Global…
News April 27
Bed Bath & Beyond Seeks to Unify Customer Identity and Engagement Across Brands
Bed Bath & Beyond has partnered with the residential ecosystem platform Bilt to unite customer identity, loyalty and…
News April 27Top Stories
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