Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns
Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands…
News April 25
Latest In: Marketing
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Levi’s Names Snap Exec as New Marketing Chief
Levi Strauss & Co. has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of…
News April 24
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24
JCPenney Names New Chief Customer Officer
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new…
News April 21
Closed-Loop Measurement is what Makes Commerce Media Stand Out
In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and…
Executive Viewpoints April 20
Disney and Kroger Collaborate on Streaming Retail Media Push
Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming…
News April 19
How PAVE Global Can Help Retailers Build Next-Gen Store Design Teams
Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are…
Features April 19
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and…
Features April 18Top Stories
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