E.l.f. Cosmetics Debuts Social-First ‘Vanity Table Talk’ Series
E.l.f. cosmetics is seeking to tap the power of celebrity with its new digital series, Vanity Table Talk.…
News May 1
Latest In: Marketing
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 1
Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for…
Executive Viewpoints May 1
Pinterest Opens to Third-Party Ads with Amazon as First Partner
For the first time ever, Pinterest is opening its platform to third-party ad demand, starting with a multi-year…
News April 28
How the Y2K Revival is Expanding True Religion’s Shopper Community
True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells…
Features April 28
Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed…
Executive Viewpoints April 28
Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…
News April 27
Yahoo’s New Partnership will Enable Shoppable Retail Ads
Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its…
News April 27
Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to…
News April 27Top Stories
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