Privacy Paradox: 86% Of Consumers Want Opt-Out Control, But 56% Value Personalized Offers
Shoppers in emerging markets are embracing friction-reducing technology at a rapid pace — but they also are very…
News March 18
Latest In: Loyalty
Orvis Taps Customer Analytics To Help Convert 58% Of Returns Into Exchanges
Orvis has been in the mail-order business since 1856, and even after 163 years the outfitter still struggles…
News January 29
NRF2019: Patience Is A Virtue When Reaching China’s Young, Tech-Savvy Shoppers
China’s 300 million-strong middle class is expected to double in the next five years as more shoppers gain…
News January 15
Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers
Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be…
News December 4
Exclusive Q&A: Why Retail Marketers Must Make An Emotional Connection With Consumers
In a world where consumers have an almost unimaginable array of choices, successful marketing campaigns require something more…
News November 14
Empowered Managers Are At The Heart Of A Positive Retail Experience
Most retailers feel their customer experience could use improvement: 96% agree that it is a core priority for…
News October 23
Authenticity And Education Sway Shoppers More Than Social Media Influencers
Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended…
News October 8
Exclusive Q&A: How Retailers Can Benefit From Taking A Political Stand
Retailers can no longer stick their heads in the sand and ignore events outside of their industry. Shoppers…
News September 26
Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers
Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and…
News September 17Top Stories
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