Stimulating Impulse Purchases When the Thrill is Gone
Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse…
Executive Viewpoints August 28
Latest In: Loyalty
Retail’s Future is Phygital
The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be…
Executive Viewpoints August 23
Capturing the Growing Spending Power of Gen Z and Gen Alpha
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…
Features August 18
Strengthening Customer Loyalty in Today’s Market
The U.S. food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in…
Executive Viewpoints August 18
7-Eleven Enhances Mobile App’s Shopping, Delivery and Deals Functionality
7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for…
News August 16
Starbucks Expands Reusable Cup Format to 12 California Stores
Seeking to move closer to the goal of cutting its waste footprint in half by 2030, Starbucks has…
News August 14
The Convergence of AI and Composable Architecture in Ecommerce
With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few…
Executive Viewpoints August 10
John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal
John Lewis Partnership, operator of the John Lewis and Waitrose brands, will migrate more of its technology to…
News August 9
3 Ways Brands are Reimagining Loyalty Programs
Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While…
Features August 8Top Stories
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