Creating Experiential Campaigns with Cloud-Optional Technology
The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise…
Executive Viewpoints September 11
Latest In: Loyalty
Hanna Andersson Gives Fans What They’ve Long Wanted — A Loyalty Program
Premium childrenswear brand Hanna Andersson has launched its first-ever loyalty program, which will reward customers with discounts, perks…
News September 6
New KnitWell Group Encompasses Ann Taylor, Loft and Talbots Brands
Sycamore Partners has created a new holding company for its Ann Taylor, Loft and Talbots brands, the KnitWell…
News September 6
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
Features August 31
How Are Retailers Driving Shopper Retention and Loyalty?
Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…
Features August 30
7 Targeted Retail Strategies for Revenue Growth and Margin Improvement
In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages…
Executive Viewpoints August 30
How Verizon Personalizes CX, from Engagement to Post Purchase
Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that…
Features August 29
Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season
U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according…
Features August 28Top Stories
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