Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays
Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play…
News December 8
Latest In: Loyalty
Amazon Prime Campaign Helps Students Get Home for the Holidays Inexpensively
In a recent survey, Prime Student found that 79% of college students are saving up for travel, with…
News December 6
Are you Customer-Obsessed? Here’s Why you Should Be
When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations…
Executive Viewpoints December 6
Instacart Adds Free Peacock Subscription to Membership Bundle
Grocery delivery service Instacart has teamed up with NBCUniversal’s streaming TV service Peacock to offer Peacock Premium to all…
News November 29
Hoops Reality: Foot Locker Becomes NBA Official League Marketing Partner
As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league…
News November 21
Balenciaga Launches Tech-Enabled Merch that Sings
Balenciaga is venturing into wearable tech with a new merchandise series that gives consumers exclusive access to media.…
News November 20
High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail
When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s…
Executive Viewpoints November 14
Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024
August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled…
Executive Viewpoints November 13
To Attract More One Medical Customers, Amazon Offers Special Price for Prime Members
As the “medtail” movement continues to gain momentum, Amazon is seeking to build membership for its One Medical…
News November 9Top Stories
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