4 Trends That Should Drive Retailers’ Holiday Strategies
Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may…
Features September 12
Latest In: Consumer Trends
Are we Wasting Time Mining Data for Customer Preferences?Â
Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus…
Executive Viewpoints September 11
JCPenney and Jamey Perry Launch Fashionable Adaptive Apparel Line
JCPenney has partnered with disabled writer and athlete Jamey Perry on a line of fashionable, functional apparel for…
News September 10
Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove
When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big…
Features September 10
Family Dollar Selects AI-Powered Solution to Enhance Category Management
Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store…
News September 9
Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts…
Features September 5
Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead
Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and…
Executive Viewpoints August 30
Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY
Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales…
Features August 29
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28Top Stories
