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Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales…

Features August 29
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Gamers represent a "tremendous opportunity" for brands who know how to reach them.

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…

Features August 28
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How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal…

Executive Viewpoints August 28
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The new Vera Bradley capsule collection at Urban Outfitters.

Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab

Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection…

News August 27
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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and…

Features August 27
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Hollister Collegiate Line Gives School Spirit a Refined Vintage Aesthetic

Hollister has unveiled a 67-piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to…

News August 26
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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

New York Comic-Con is the place where members of all fandoms can come together and meet their heroes.…

Features August 26
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Tapestry and Capri Will Contest FTC’s Opposition to $8.5B Merger

Luxury brand powerhouses Tapestry and Capri Holdings plan to oppose the Federal Trade Commission (FTC) lawsuit that seeks…

News August 22
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Wrangler Debuts Women-Designed ‘Bespoke’ Jeans Line

Wrangler has introduced its Bespoke jeans collection, created by an all-female design team, that aims to address many…

News August 22
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