Skullcandy Gains Access to First-Party Customer Data with Post-Purchase QR Code Solution
Like many brands that have been sold primarily through retail and wholesale channels, headphone and gaming brand Skullcandy…
Features September 2
Latest In: Consumer Trends
Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now
Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for…
Executive Viewpoints September 1
Exclusive Q&A: Why Tariff Upheavals Create a Space to Talk About Circular Commerce
One can argue about the economic value of tariffs themselves, but the uncertainty of U.S. trade policy under…
Features August 28
Warby Parker Teams Up with College Football QB Arch Manning
Warby Parker has inked a three-year partnership with Texas Longhorns quarterback Arch Manning, a glasses wearer since the…
News August 27
Why U.S. Retailers Should Take a Page from Europe’s In-Store Advertising Playbook
Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles.…
Executive Viewpoints August 27
How Pre-Orders Give Brands Flexibility to Thrive During Unprecedented Times
Think back five years. COVID-19 had a ripple effect on the global supply chain, throwing the retail industry…
Executive Viewpoints August 26
Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…
Executive Viewpoints August 25
NBCUniversal Research: Consumers Won’t Skimp on Back-to-School — but They Will Spend Carefully
Schools are already open in some parts of the country, but the 2025 back-to-school (BTS) shopping season still…
Features August 25
The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21Top Stories
