Telling Your Brand Story Through In-Store Experiences
Today’s shoppers aren’t just buying products. They’re buying into values, looking for brands that reflect who they are…
Executive Viewpoints December 1
Latest In: Consumer Trends
Inside the ‘Ralph Lauren Christmas’ Trend with a Local California Gift Shop
Chuck out your white and silver holiday décor, because this year it’s shaping up to be a “Ralph…
Features November 26
H&M Brings Pre-Loved Assortment to Beverly Hills with New Concept Store
H&M has opened its newest concept store in Beverly Hills, Calif., featuring fashion-forward womenswear and H&M Pre-Loved, the…
News November 24
Hibbett Boosts Email Revenue 46% Per Send with AI-Powered, Highly Targeted Creative
Athletic fashion retailer Hibbett faced a challenge that’s familiar to many marketers: getting lost amid the flood of…
Features November 24
E.l.f. Beauty Expands to Mideast’s Gulf Region via Exclusive Sephora Partnership
Beginning Nov. 21, E.l.f. Beauty products will be available at the 70 Sephora stores in the six countries…
News November 20
Cyber Week Forecast: AI Agents will Account for 22% of Global Online Sales
Salesforce is predicting a record-breaking Cyber Week, with sales projected to reach $334 billion worldwide, up 6% year…
News November 20
The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19Top Stories
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