Hibbett Boosts Email Revenue 46% Per Send with AI-Powered, Highly Targeted Creative
Athletic fashion retailer Hibbett faced a challenge that’s familiar to many marketers: getting lost amid the flood of…
Features November 24
Latest In: Consumer Trends
E.l.f. Beauty Expands to Mideast’s Gulf Region via Exclusive Sephora Partnership
Beginning Nov. 21, E.l.f. Beauty products will be available at the 70 Sephora stores in the six countries…
News November 20
Cyber Week Forecast: AI Agents will Account for 22% of Global Online Sales
Salesforce is predicting a record-breaking Cyber Week, with sales projected to reach $334 billion worldwide, up 6% year…
News November 20
The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19
New York & Company, Cotopaxi Introduce Resale Programs
Fashion retailer New York & Company and Cotopaxi, which sells responsibly made outdoor apparel and gear, each have…
News November 18
UX Won’t be About Humans for Long
At this point, most brands have a solid grasp of the theory behind user experience (UX). It means…
Executive Viewpoints November 18
Fear Not the ‘Insult Rate’: How AI Optimizes Returns and Keeps Consumers Loyal
When honest consumers have a legitimate return denied, the experience can be a sledgehammer to their loyalty. It’s…
Executive Viewpoints November 17Top Stories
