Harness the Power of BNPL to Build Stronger Brand Equity
In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and…
Executive Viewpoints July 8
Latest In: Consumer Trends
Why Brand Matters More Than Ever, Even on Amazon
Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price…
Features July 8
Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
New Alliance in Europe Aims to Help Retailers Practice ‘Ethical Commerce’
At a time when 75% of consumers say they are worried about how companies use their data, according…
News July 6
Keeping Shelves Stocked During a Summer of Illness Uncertainty
Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this…
Executive Viewpoints July 5
H-E-B Edges Out Amazon, Walmart as Americans’ Favorite Online Grocer
H-E-B narrowly defeated second-place Amazon and third-place Amazon Fresh as the top-ranked ecommerce grocer in the U.S., according…
News June 30
Amazon to Share Shopper Insights from its Grocery Stores with Brands
Amazon has rolled out a new store-based analytics service that will give brands insights into how their products…
News June 30
Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion…
Features June 28Top Stories
