Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as…
Features July 14
Latest In: Consumer Trends
With All Eyes on Stores, How Are Retailers Investing?
We are witnessing a great awakening of the store. Sure, some industry pundits have used sensationalist headlines to…
Features July 12
Harness the Power of BNPL to Build Stronger Brand Equity
In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and…
Executive Viewpoints July 8
Why Brand Matters More Than Ever, Even on Amazon
Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price…
Features July 8
Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
New Alliance in Europe Aims to Help Retailers Practice ‘Ethical Commerce’
At a time when 75% of consumers say they are worried about how companies use their data, according…
News July 6
Keeping Shelves Stocked During a Summer of Illness Uncertainty
Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this…
Executive Viewpoints July 5
H-E-B Edges Out Amazon, Walmart as Americans’ Favorite Online Grocer
H-E-B narrowly defeated second-place Amazon and third-place Amazon Fresh as the top-ranked ecommerce grocer in the U.S., according…
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