Latest In: word of mouth

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Check Out The Top Tweets From #NRF15!

More than 32,000 executives trekked to New York City to attend the National Retail Federation’s annual BIG Show.…

Executive Viewpoints January 14
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Sharing, Shopping And Socializing: How Millennials Spend Their New Money

By Samantha Polak, Editorial Intern   As more and more Millennials settle into their adult lives and careers,…

Executive Viewpoints July 17
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Why Social Currency Can Ignite Brand Passion

By Alicia Fiorletta, Senior Editor Last week, news broke that Marc Jacobs would be celebrating the anniversary of…

Executive Viewpoints February 5
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Marc Jacobs Pop-Up Shop Exchanges Products For Tweets

For years, retail executives and analysts have contemplated the true definition — and overall value — of social…

News January 30
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Larry Freed Shares Lessons Learned From “Innovating Analytics”

Businesses across industries can mine significant value from collecting, analyzing and leveraging customer feedback and data. Not only will leveraging…

Executive Viewpoints December 19
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Keeping Pace With Customer Feedback In The Digital Universe

Retailers can’t deny that the way customers share their thoughts and opinions has changed dramatically. A decade ago,…

Executive Viewpoints October 31
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220,000 Reasons To Love Belk’s 125 Days Of Prizes

By Sara Kowal, VP of Innovation, ePrize When Southern retailer Belk, realized it was quickly approaching its 125th…

Executive Viewpoints September 24
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Become A Pop-Up Powerhouse!

For years, pop-up shops have been embraced by merchants that sell holiday-themed or seasonal products. But retailers of…

Executive Viewpoints August 27
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Boosting Results By Connecting Ad Experiences With Social Data

By Todd Parsons, Founder and CEO, Aditive Social media is a powerful, proven tool for building brand equity…

Executive Viewpoints August 5
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