The Evolution Of Net Promoter Score: WoMI
By Larry Freed, President and CEO, ForeSee  Net Promoter Score, commonly referred to as NPS, was first…
Executive Viewpoints July 29
Latest In: word of mouth
BodyMedia Sees 16% Conversion Rate With Social Referral Programs
Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise…
News June 24Relevant Deals And Online Sale Sites Drive Purchases From Mothers
Benchmark research indicates a slow yet steady recovery from the economic downturn, during which consumers have transitioned to…
News April 18J. Hilburn Drives $250,000 In New Sales With Social Referral Program
Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking…
News December 26Customer Service Impacts Brand Loyalty and ‘Word-Of-Mouse’
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…
Features August 22New Report: Store Locator Usage Jumps 48%
Mobile store locators drive foot traffic in-store and increase the likelihood of purchase. According to Millennial Media’s May…
News July 13Abe’s Of Maine Increases Site Search And Reviews By 20%
Harnessing the power of word-of-mouth, online camera and electronics retailer Abe’s of Maine has integrated new site search…
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