Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First
Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big…
News July 23
Latest In: Storytelling
NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail
As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the…
Features October 4
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those…
Features February 15
The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows
Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates…
Features October 11
Human Experience Transcends Customer Experience Across Generations
Humans need other people to feel human — the importance of connection at that fundamental level simply cannot…
Executive Viewpoints September 7
Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job
Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…
Features September 23
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5Top Stories
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