Storytelling, Not Marketing: How The Innisfree NYC Store Immerses Shoppers Into The Brand
Why does the brand feel so confident? It comes down to the company’s ability to tell authentic stories…
News October 23
Latest In: Storytelling
After Year-Long Wait, Macy’s Launches STORY Concept Within 36 Stores
Nearly a year after acquiring STORY, the NYC-based experiential shop, Macy’s has launched the concept in 36 stores…
News April 10
56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling
The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes…
News November 26
KEEN Footwear Steps Up E-Commerce Game With Story-Driven Content Strategy
KEEN Footwear has predominantly operated as a wholesale business since its founding in 2003. But as more consumers…
News September 7Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?
Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding…
Executive Viewpoints March 1
Microsoft Exec Shares 7 Tips For CX Success
Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is…
Features March 1
Foot Locker ‘Audio Tours’ Tell The Story Behind The Shoes
At museums and historical sites, you’ll often see visitors with earbuds listening to an audio commentary that gives…
News January 19
The Secret Sauce Behind Pop-Up Store Popularity
While pop-up stores have been a growing avenue for retailers seeking to build an alternative brick-and-mortar presence, the…
Features August 16
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2Top Stories
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