Latest In: social media

Cashing In With Social Loyalty Programs

Loyalty programs, frequent buyer initiatives and punch cards have been used for decades to help retailers connect with…

Red Robin Empowers Millennial Employees With Social Enterprise Solutions

Companies in the retail, hospitality and restaurant industries are revising their communication strategies to better connect with millennial…

Mobile Helps Mondelēz International Spark Brand Stories

In today’s mobile marketplace, compelling marketing and communication strategies must connect directly to consumers’ devices. During the OMMA…

Updated Hybris Commerce Suite Powers All Channels From One Platform

Consumers shift their purchasing power from online and physical stores to mobile and social media without notice, and…

Tag Management Boosts Site Productivity

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code…

Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term…

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers…

Social Gifting Helps Retailers Boost Sales And Integrate Channels

  Following is Part 3 of the Retail TouchPoints series, titled: Next-Generation Social Media. This section focuses on…