Latest In: social media

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Super Bowl Social Activity Reaches New Heights, But Brands Fail To Capitalize

Over the years, the Super Bowl has evolved from the must-see event for sports fanatics, to a cultural…

Features February 6
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Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)

By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…

Executive Viewpoints February 2
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Identifying And Engaging The Connected Customer

By Alicia Fiorletta, Senior Editor  Countless research reports and studies have reaffirmed that consumers don’t see channels –…

Executive Viewpoints January 22
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Check Out The Top Tweets From #NRF15!

More than 32,000 executives trekked to New York City to attend the National Retail Federation’s annual BIG Show.…

Executive Viewpoints January 14
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Darby Smart Sparks DIY Revolution, Sees Significant Growth

Since its inception in 2010, Pinterest has acquired more than 70 million users who pin inspirational content and…

Features January 14
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The Holidays Are Fun. The Post-Holiday Hangover Is Not.

By Holly Pavlika, Collective Bias   After two months of gorging ourselves on rich food and drink, January…

Executive Viewpoints January 9
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Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand…

Features December 24
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Retailing: Re-tailored For 2015

The retail industry is at a crossroads. Consumers are now in the driver’s seat. They require more flexibility…

Executive Viewpoints December 22
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Engaging The Connected Consumer: Reviewing The Top Trends Of 2014

With 2014 coming to a close, retail businesses are increasing focus on satisfying their customers’ wants and needs…

Features December 22
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