3 Best Practices For Incorporating User-Generated Content Into Retail Holiday Campaigns
By Justin Garrity, Postano/TigerLogic The holiday season is fast approaching, but it’s not too late for brands to…
Executive Viewpoints November 20
Latest In: social media
Marketers Must Adapt As “Like-Gating” Comes To An End
By Alicia Fiorletta, Senior Editor Ever since marketers started looking at Facebook as a valuable engagement channel, they…
Executive Viewpoints November 6
American Apparel Fosters Social Advocacy
For American Apparel — which has a core audience of Millennials and tweens — engaging, communicating and sharing…
Features November 5
Has Social Media Helped Democratize The Fashion Industry?
This year, magazine editors, tastemakers, bloggers and even designers figuratively ripped down the velvet ropes and gave consumers…
Features October 21
Adore Me Puts A Gamified Twist On Charitable Giving
Adore Me, an online-only lingerie retailer, has launched a branded online gaming platform designed to reward consumers and…
Features October 16
TOMS Uses Salesforce Service Cloud To Fuel One For One Movement
Some retailers are focusing on social good and responsibility by forging relationships with charities and non-profits. But there…
Features October 13Lessons From The Back-To-School Season That You Can Apply To The Holiday Season
By Alicia Fiorletta, Senior Editor I always find the back-to-school season to be an interesting time for retail.…
Executive Viewpoints October 7Instagram Leads On The Social Media Runway At #NYFW
New York Fashion Week is well behind us, and although we had fun keeping tabs on the latest…
Executive Viewpoints September 30UNIQLO “Selfless Selfie Project” Inspires Holiday Giving
Apparel retailer UNIQLO is focused on creating cheer this holiday season. To celebrate its ongoing expansion across the…
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