The Two Breeds Of Millennials: Making Fashion Magic For Marketers
By Cathy Saraniti, GfK Â Millennial is the magic word for many marketers. Consumers in this coveted target,…
Executive Viewpoints December 22
Latest In: social media
Charlotte Russe Increases Instagram Click-Throughs With Like2Buy
Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely…
Features December 19
Belk Spreads Holiday Cheer With Santa Baby Sweepstakes
Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales…
Features December 175 Last-Minute Marketing Tips To Make Your Holiday Campaign A Success
By Samara Anderson, redpepper  The strategies are settled, the creative is done, the messaging has been approved,…
Executive Viewpoints December 15
L2 Report Spotlights Content Marketing Trends And Challenges For Retailers
The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are…
Features December 4Customers In Control: The New Gatekeepers Of The Online Shopping Experience
By Doug Heise, CoreMedia  As customers take greater control over how, when and where they buy, they’re…
Executive Viewpoints December 1Consumers Get In The Holiday Spirit By Sharing Their #WorstGifts
Did you know that consumers returned one third of their online holiday purchases in 2013? That’s what The…
Executive Viewpoints November 27
Shefit Ties Commerce To Social Influencers With Shoppost
Influencer marketing is an effective tactic used by brands to generate buzz and introduce their products to new…
Features November 21Salesforce Gets Social At World Tour Stop In NYC
By Alicia Fiorletta, Senior Editor It seems like it’s always a party when Salesforce is involved, and my…
Executive Viewpoints November 20Top Stories
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