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Retailing: Re-tailored For 2015

The retail industry is at a crossroads. Consumers are now in the driver’s seat. They require more flexibility…

Executive Viewpoints December 22
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Engaging The Connected Consumer: Reviewing The Top Trends Of 2014

With 2014 coming to a close, retail businesses are increasing focus on satisfying their customers’ wants and needs…

Features December 22
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The Two Breeds Of Millennials: Making Fashion Magic For Marketers

By Cathy Saraniti, GfK   Millennial is the magic word for many marketers. Consumers in this coveted target,…

Executive Viewpoints December 22
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Charlotte Russe Increases Instagram Click-Throughs With Like2Buy

Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely…

Features December 19
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Belk Spreads Holiday Cheer With Santa Baby Sweepstakes

Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales…

Features December 17
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5 Last-Minute Marketing Tips To Make Your Holiday Campaign A Success

By Samara Anderson, redpepper   The strategies are settled, the creative is done, the messaging has been approved,…

Executive Viewpoints December 15
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L2 Report Spotlights Content Marketing Trends And Challenges For Retailers

The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are…

Features December 4
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Customers In Control: The New Gatekeepers Of The Online Shopping Experience

By Doug Heise, CoreMedia   As customers take greater control over how, when and where they buy, they’re…

Executive Viewpoints December 1
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Consumers Get In The Holiday Spirit By Sharing Their #WorstGifts

Did you know that consumers returned one third of their online holiday purchases in 2013? That’s what The…

Executive Viewpoints November 27
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