Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
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What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly…
Features December 14
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Poshmark Launches New Social Shopping Experience on Snapchat
Online resale marketplace Poshmark has teamed up with Snapchat for a new social shopping experience that will allow…
News May 20
Afterpay Launches New Platform Offering Buy Now, Pay Later Customers Merchandise Exclusives
Flexible payments provider Afterpay has launched a new platform called The DROPSHOP that will give consumers who use its Buy…
News April 27
How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…
Features December 8
How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age
The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping…
Features November 18
How Retailers Can Use Snapchat To Boost Sales
Untitled Document By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll…
Executive Viewpoints December 13
Snapchat Introduces Snap-To-Buy Capabilities For Amazon Shoppers
Snapchat is bringing a new visual search tool to its app, enabling users to search for products on…
News September 26Top Stories
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