Back-to-School 2025: Season Stretches at Both Ends as Consumers Seek Value
Like the holiday shopping season, which has been steadily creeping back toward October (or even earlier), the back-to-school…
Features July 22
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American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School
They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat…
News July 14
Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences
A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have…
Executive Viewpoints July 10
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores
L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors…
News May 23
The Impact of Tech on Child Safety
There has been a lot of talk and, frankly, worry recently about the impact of technology on the…
Executive Viewpoints December 15
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO…
News October 12
Capturing the Growing Spending Power of Gen Z and Gen Alpha
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…
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