Driving Marketing ROI Through Microsegmentation
Shoppers today don’t just want the right products at the right price at the right time. They want…
Features August 23
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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%
The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand…
Features February 22
MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking
Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing…
Features April 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Mobovida Boosts Revenue-Per-Email-Send 33% With Personalized Messaging
Mobovida, an online retailer of mobile accessories and handbags, is meeting the challenge of selling highly commoditized products…
News December 28How Data Can Help Retailers Grow – And Scrub – Their Loyalty Lists
By Lena Bourgeois, IXI Services, a division of Equifax There’s no mystery as to why loyalty programs are…
Executive Viewpoints December 26
MVMT Watches Gains 105% Up-‘Tick’ In Email Revenue
It takes two hands to show the correct time, and for e-Commerce retailer MVMT Watches it’s taken two…
Features December 2
How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand
From creating an “advocate army” to maximizing the benefits of location information, retailers are finding new ways to…
News September 27Three Ways To Increase Your Email Marketing Performance
By Cynthia Price, Emma With the sheer volume of email flowing into the inbox every day, standing out…
Executive Viewpoints June 10
Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance
With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage…
News January 5Top Stories
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