Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…
Executive Viewpoints June 8
Latest In: segmentation
How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30Are You Using And Abusing Customer Data?
There’s been a lot of hype and discussion around using Big Data to create more compelling shopping experiences.…
Executive Viewpoints May 22Can Shutterfly Recover From Its Targeting Catastrophe?
Imagine you’re sifting through your email inbox one morning and drinking a cup of coffee. Most of the…
Executive Viewpoints May 21Runa Unveils Conversion Marketing App Designed To Tailor Pricing, Promos
Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release…
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