What’s The Future Of Retail CX?
How will the definition of a “great customer experience” change in a post-COVID world? What will brands and…
Features July 29
Latest In: Retail Reset: Customer Experience
Using Marketing To Reaffirm Purpose And Value
In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and…
Features July 14
How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Will Next-Gen Video Help Save Commerce?
These are unprecedented and uncertain times. And because customers must now rely on online retail for most of…
Executive Viewpoints July 9
DTC Brands Must Upgrade Shopper Experience To Capitalize On COVID-19 Disruptions
Direct-to-consumer (DTC) brands have fared well during the COVID-19 crisis, and that trend will likely continue, at least…
Features June 29
The Key To Relevant Advertising In Times Of Uncertainty
COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we…
Executive Viewpoints June 24
Lining Up For Success: The Psychology Of The Queue
As our economies re-open post-pandemic, consumers are experiencing more queues and limits than ever before related to store…
Features June 24
Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores
In the media, photos and videos show large groups of people emerging from COVID-19 shutdowns to participate in…
Features June 15
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5Top Stories
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