How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts,…
Features November 7
Latest In: omnichannel marketing
Tuckernuck Boosts Holiday Conversions 304% With MNTN Performance TV
Tuckernuck, an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising…
Features July 26
Driving Marketing ROI Through Microsegmentation
Shoppers today don’t just want the right products at the right price at the right time. They want…
Features August 23
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Data Security Shifts are Driving New Marketing Mandates
Data privacy has come into sharper focus over the past year thanks to new state legislation and federal…
News July 21
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
10 Tips To Maximize Your Omnichannel Marketing Strategy
There are plenty of ways to connect with customers on their channels of choice. What can be difficult…
Executive Viewpoints March 13Big Data Brings Big Savings And More Certainty To A Dynamic Retail Environment
By Deepika Goel, Genpact Today’s retailers face an extremely dynamic business environment with uncertainty in how to effectively…
Executive Viewpoints February 1
IBM Spotlights New Solutions, Success Stories At Amplify 2015
After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer…
Features May 15Top Stories
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