Inside Miniso’s Bet on IP and Brick-and-Mortar in the U.S.
Miniso U.S. CEO Tom Bartlebaugh and CMO Robin Liu shared how seasonality, franchises and brick-and-mortar shape the company’s…
Features June 26
Latest In: MINISO
Miniso to Ramp up Original IP Development, Showcase Proprietary Products in Stores
Miniso isn’t waiting around for the next pop culture phenomenon (Labubus, anyone?). The China-based retailer is strengthening its…
News October 1
Why Miniso is Making Hello Kitty, Barbie and Care Bears the Stars of its New Store
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 26
Miniso’s Global Expansion Tour Continues in the U.S., Indonesia and Australia
Miniso’s global brick-and-mortar takeover continues. Over just the last three weeks, the Chinese lifestyle retailer opened its 200th…
News September 13
Miniso Continues U.S. Expansion with Plans for 12 New Stores
China-based lifestyle retailer Miniso is continuing its rapid expansion across the U.S., with plans for stores in a…
News March 27
Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide
Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that…
News December 27
Miniso Opens Sanrio-Themed Store in Indonesia
Miniso has launched its first IP-themed flagship in Indonesia, starring Hello Kitty and other beloved Sanrio characters. This…
News October 25
Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young…
Features March 28Top Stories
