Latest In: marketing

back-to-school engagement euclid marketing sales sales results

Retailers Get Top Marks In Back-To-School Sales

Looks like more consumers were hitting the stores for back-to-school shopping. New results from Euclid’s retail benchmarks report…

Executive Viewpoints September 9
digital engagement health care highmark blue cross blue shield marketing storefronts

Highmark Educates Consumers On Health Care Through Branded Storefronts

The Affordable Care Act has caused a stir among consumers, and they’re seeking education and resources to help…

Features September 4
marketing next-gen retail partnerships personalization place price product programmatic buying promotion proprietary solutions SundaySky

The New Four P’s Of Marketing

By Darren Nicol, SundaySky The evolution of the ad-tech landscape has redefined what marketers need to do in…

Executive Viewpoints August 4
digital engagement marketing Millennials online trust peer influence recommendations social media word of mouth

Sharing, Shopping And Socializing: How Millennials Spend Their New Money

By Samantha Polak, Editorial Intern   As more and more Millennials settle into their adult lives and careers,…

Executive Viewpoints July 17
analytics big data data collection geo-targeting location tracking marketing opt-in personalization SDL segmentation

Are You Using And Abusing Customer Data?

There’s been a lot of hype and discussion around using Big Data to create more compelling shopping experiences.…

Executive Viewpoints May 22
disaster recovery marketing offers personalization public relations segmentation shutterfly targeting

Can Shutterfly Recover From Its Targeting Catastrophe?

Imagine you’re sifting through your email inbox one morning and drinking a cup of coffee. Most of the…

Executive Viewpoints May 21
CMO eCommera Kevin Sterneckert marketing movers and shakers

Former Gartner Retail Analyst Kevin Sterneckert Joins eCommera

eCommera, a cloud-based Big Data solution provider, has appointed Kevin Sterneckert as the company’s Chief Marketing Officer (CMO).…

News April 9
Balenciaga branding Britney Spears celebrity endorsements Kristen Stewart Marc Jacobs marketing Michael Jackson Miley Cyrus Tiger Woods

Do Celebrity Endorsements Matter?

Happy Wednesday, RTP readers! For today’s installment of our Editor Q&A column, the team ponders the impact of…

Executive Viewpoints March 19
blogging brand discovery e-commerce fashion marketing online marketplace runway2street

runway2street Brings Online Luxury To The Next Level

By Alicia Fiorletta, Senior Editor As someone who loves discovering new brands and is, undeniably, fashion obsessed, I was…

Executive Viewpoints March 4
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank