How SMBs Are Dealing With Anchor Store Exits This Holiday Season
By Jeff Edelman, McGladrey LLP Â Â With large anchor retail stores such as Sears and JCPenney exiting larger…
Executive Viewpoints November 28
Latest In: marketing
Shefit Ties Commerce To Social Influencers With Shoppost
Influencer marketing is an effective tactic used by brands to generate buzz and introduce their products to new…
Features November 21Nearly 80% Of Consumers Plan To Shop Local This Holiday Season
By Alicia Fiorletta, Senior Editor Over the past four years, Small Business Saturday has evolved from way to…
Executive Viewpoints November 18
Smashburger Hires Chief Marketing Officer
National fast food chain Smashburger has appointed a new Chief Marketing Officer to drive the strategic direction of…
News November 11
Building A Culture Of Optimization: What’s In It For You?
Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going…
Executive Viewpoints October 27Personalization: The Shift From Product To Person
By Andrew Scarbrough, PriceWaiter In an earlier Executive Viewpoints column, I talked about how virtual showrooming is becoming…
Executive Viewpoints October 24Target Holiday Plans Include Free Shipping, New Apps And Seasonal Deals
Target has announced a series of new initiatives for the holiday season to provide customers with more valuable…
News October 23
Pier 1 Imports Redesigns Business Intelligence With Microsoft
More than half (56%) of retailers are seeking to deliver cross-channel personalization, and 31% are building more one-to-one…
Features September 25
6 Signs Your Personalized Marketing Efforts Aren’t That Personalized
It’s no secret that when it comes to marketing, retailers are increasingly shifting more and more of their…
Executive Viewpoints September 23Top Stories
