Latest In: marketing

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Learn From Innovation Lab Leaders At #RIC15!

Innovation labs have been a hot topic – and key investment – for a wide variety of retailers,…

Executive Viewpoints June 9
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Amazon Focuses On Subscription Services To Generate Ongoing Sales, Loyalty

Subscription services such as Netflix and Spotify have significantly shifted the way people consume media. Charging a monthly…

Features May 27
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Spring Cleaning For Retail Marketers

By Chip Overstreet, SVP of Marketing, Business & Corporate Development at MyBuys  Spring cleaning trends are hardly exclusive…

Executive Viewpoints May 22
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Turning Lemons Into Lemonade: How To Find The Opportunity In Negative Customer Experiences

By Mickael Bentz, Adobe Campaign Social media has provided a digital megaphone for disgruntled customers to publicly shame…

Executive Viewpoints April 27
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Why Did #RaceTogether Finish Last?

Newspapers, magazines and even TV news segments have honed in on recent tragedies that stung with racial inequality.…

Executive Viewpoints March 25
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Apple Watch Presents Retailers With More Opportunities For Real-Time Engagement

Mobile has become a critical channel for retailers to connect with consumers more directly, whether they are at…

Features March 13
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4 Ways To Court Your Customers

By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…

Executive Viewpoints February 12
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Top Brands Score A Touchdown On Their Super Bowl Commercials

The Big Game may be a holiday for sports fans, but many viewers simply cannot miss the commercials! …

Executive Viewpoints February 4
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Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)

By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…

Executive Viewpoints February 2
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