Latest In: marketing

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Optimizing The Digital Retail Experience: Lessons Learned From 2015 Back-To-School Shopping Leaders

By David Jones, Dynatrace  It’s that time of year again: The back-to-school season. Parents have to outfit their…

Executive Viewpoints September 14
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White House Black Market Launches #BeatOfYourDrum Campaign

The fall season is drawing near, which means adults and children alike are purchasing new apparel for the…

Features September 2
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5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…

Executive Viewpoints August 12
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Two Foolproof Ways To Clear Out Excess Inventory

By Arie Shpanya, Wiser It often seems inevitable to have excess merchandise at the end of the season…

Executive Viewpoints August 7
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Retailers Need To Target Millennials To Survive

By Rob Biederman, HourlyNerd  American Millennials clearly aren’t afraid to pull out their wallets and stimulate the economy.…

Executive Viewpoints July 31
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Retailers Still Lag In Social Media Customer Service

Although billions of consumers worldwide use social media, retailers still lag in their social customer service initiatives, according…

Features July 20
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Are You Ready For Mobilegeddon?

Google’s recent algorithm update is causing a stir among retailers. Now, the search engine giant is boosting the…

Executive Viewpoints June 30
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Can Small Retailers Win Big With Consumers Year Round?

By Steve Rowley, Cox Business   In recent years, the movement toward shopping small has gained momentum as consumers…

Executive Viewpoints June 26
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Room & Board Embraces ‘The Art Of The Possible’ With Salesforce Marketing Cloud

Shopping for furniture can be a long, drawn-out process — especially online. Furniture e-Commerce sites provide consumers with…

Features June 11
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