Don’t Assume — Millennials May Surprise You!
Retail marketers, take note; this is a pivotal time. B2B or B2C, there is an audience challenge everyone…
Executive Viewpoints June 14
Latest In: marketing
Retail-Focused Marketing Agency Mosaic Acquires Content Producer
Mosaic, a marketing agency with a focus on retail clients, has acquired data-driven content producer Contend for an…
News June 3
#RIC16 Spotlights Retail’s Most Creative Disruptors
The retail model that has held sway for the last 2,000 years — build a store, stock it…
Features May 17
Fun.com Boosts Email Conversions Up To 15% With Personalized Offers
When a once-a-year purchase cycle is built into your name, as it is for HalloweenCostumes.com, marketing’s task of…
Features May 9Kmart Appeals To Gardeners With Lifetime Plant Replacement Guarantee
As spring sends many people outside to work on their lawns and gardens, Kmart is giving these consumers…
News May 3Chico’s Budget Cuts Spotlight Changing Roles For Retail Marketing
Chico’s FAS expects to reduce its 2016 marketing expenses by $11 million and generate annualized savings of approximately…
News April 29
Top Macy’s, Kohl’s And Neiman Marcus Marketing Execs Resign
The marketing departments of three major department stores are down an executive this year. First, Neiman Marcus’ CMO…
News April 14How Much Should Retailers Base Personalization Campaigns On Gender?
In today’s personalization-driven retail environment, merchants have to pull out every stop imaginable to keep the consumer’s attention…
Executive Viewpoints April 13
Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5Top Stories
