Anthropologie Leverages In-Store Events To Acquire New Customers And Understand Spend Patterns
Even as “nonessential” retailers operate exclusively online during the COVID-19 pandemic, they still have the chance to rethink…
Features April 17
Latest In: loyalty
How To Establish Loyal Customers During The COVID-19 Outbreak
Without a doubt these are trying times. For most, if not all of us, the developments over the…
Executive Viewpoints March 24
Macy’s Launches Points Sweepstakes, Adds Percent-Back Rewards To Loyalty Program
Macy’s has rolled out the newest phase of its Star Rewards program with two major announcements: the introduction…
News February 12
How To Preserve Customers’ Trust: Build A ‘Privacy-First’ Culture
Building trust lies at the heart of modern retailing: 57% of global marketing leaders point to data security,…
Features February 5
Multi-Brand Rewards Program Caters To Wine Enthusiasts Across 17,000+ Shops
As shopper expectations around loyalty continue to evolve, differentiation becomes more difficult. One loyalty program aims to disrupt…
News February 3
Emotional Loyalty As A Growth Driver
Historically, having the best product or service on the market was the key to receiving and maintaining undying…
Executive Viewpoints December 10
Forge Emotional Bonds With Customers To Achieve Loyalty Program Success
The desire to increase customer loyalty is a prime motivator not only in the retail industry but throughout…
News December 6
CARMA19: Overcoming Fashion And Beauty’s Steep Customer Loyalty Challenges
While maintaining customer loyalty is a challenge that spans the retail industry, ever-shifting trends in the fashion and…
News October 21Oracle Acquires Loyalty Solution Provider
Oracle has signed an agreement to acquire CrowdTwist, a cloud-native customer loyalty solution provider. Upon the close of…
News October 3Top Stories
