Exclusive Q&A: How Kroger Boosts Sales By Connecting Brands To Customers
Kroger has been able to connect the brands it carries with its customers in a way few other…
News March 6
Latest In: loyalty
Barneys New York Launches Tiered Loyalty Program Open To All Customers
Barneys New York will introduce a new loyalty program offering exclusive experiences, VIP services, perks and rewards to…
News March 5
Digital Apps Bridge The Gap Between Online And In-Store Consumer Behaviors
Since the rise of e-Commerce 20 years ago, retailers have expected a breadth of customer-specific insights giving them…
Executive Viewpoints February 26
Earning The Loyalty Of Millennials And Gen Z
Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to…
Executive Viewpoints February 21
The Renaissance Of Southern Hospitality
Southern hospitality is more than folks who say “sir” and “ma’am” to everyone and remember to ask, “How’s…
Executive Viewpoints January 11Sephora Boosts Perks For High-End Loyalty Shoppers
Sephora is enhancing its Beauty Insider loyalty program with additional gift offerings and perks for higher-tier members. The new…
News January 4
Three Best Practices For Digital Customer Experience Success
Product, placement, price and promotion may have been the holy grail of marketing, but in the digital era,…
Executive Viewpoints November 26Wayfair Launches Paid Membership Program Offering Free Shipping, Installation Discounts
Wayfair has launched MyWay, a membership program with benefits ranging from free shipping to special members-only promotions. The program…
News October 17Shoppers Spend More At Retailers That Share An Emotional Connection
It’s not enough for retailers to simply satisfy their customers. To maximize shopper spending, companies must form an…
News September 27Top Stories
