Yesway Drives 44% Redemption Rate Among Rewards Members Who Visit C-Stores
The 150-store convenience retailer Yesway has ambitious plans to acquire, improve and rebrand as many as 500 additional…
Features September 21
Latest In: loyalty
Nordstrom Will Launch New ‘Nordy Club’ Loyalty Program This Fall
Nordstrom has unveiled a revamped tiered loyalty program, The Nordy Club, launching this fall. The program incorporates the traditional…
News September 17Personalization: The Key To A Powerful Customer Loyalty Program
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased…
Executive Viewpoints September 17
Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers
Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and…
News September 17
Interacting With In-Store Technology Boosts Brand Confidence For 46% Of Shoppers
Technology has made brick-and-mortar retail more convenient than ever, but it can also be a point of friction…
News September 10
Subscription Services: A Fruitful Source Of Customer Loyalty And Data
Subscriptions are a rapidly expanding segment of retail: nearly 33% of subscription providers expect their businesses to double…
News July 27
44% Of Shoppers Reward Retailers That Share Their Values
While price and experience remain top-of-mind for shoppers choosing a retailer, a company’s culture and philanthropy also make…
News July 165 Things You Can Do Now To Nail Your Marketing And Loyalty Strategy During The Holiday Season
By RJ Horsley, SpotOn The holiday season is almost here! Don’t check the date or the weather —…
Executive Viewpoints July 6
C-Store Loyalty Programs Drive More Trips From 51% Of Customers
Given that “convenience” is literally built into their name, it’s hardly a surprise that as many as 44%…
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