Google Brings Advanced AI Capabilities to Search, Including Virtual Try-On, Agentic Checkout
Shopping is one of the primary tasks for which people use Google; in fact, people shop across Google…
News May 21
Latest In: Google Shopping
Google Dives into In-Person Shopping with New Lens and Maps Capabilities
Following its revamp of the online Google Shopping experience last month, Google has introduced several ways to use…
News November 21
Google Shopping Revamp: Leveraging AI to Remain ‘Essential to People’s Shopping Journeys’
Just in time for the peak holiday shopping period, Google has rebuilt its Shopping experience “from the ground…
News October 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify…
News June 17
Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…
News March 18
Salesforce Survey: 36% of Retail Employees Already Using Generative AI
Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by…
Features March 18
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
Instacart Enables Off-Site Shopping Ads in New Partnership with Google
Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This…
News January 9
Google Debuts New Tools to Help Brands Harness the Power of Generative AI
Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event…
News May 23Top Stories
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