Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
Latest In: gen z
Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense
There has never been a generation quite like Gen Z, and retailers need to recruit them now to…
Features October 5
Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z
Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service…
News September 22
How Resale is Driving the Reinvention of Luxury Retail
After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has…
Features August 25
Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money
While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing…
Features June 30
Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
As digital natives, Generation Z has come of age steeped in a constant stream of news, updates, and…
Executive Viewpoints May 31
Marketers Need to Rethink Strategies for Attracting Younger Generations
While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit…
Executive Viewpoints December 9
How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…
Features December 8
Engaging Gen Z In Retail: How Marketers Can Reach America’s Fastest-Growing Shopping Segment
The retail landscape is rapidly changing. Take the impact of the COVID-19 pandemic, for example. Seemingly overnight, retailers…
Executive Viewpoints April 6Top Stories
Latest Podcasts
Latest Resources
