Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money
While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing…
Features June 30
Latest In: gen z
Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
As digital natives, Generation Z has come of age steeped in a constant stream of news, updates, and…
Executive Viewpoints May 31
Marketers Need to Rethink Strategies for Attracting Younger Generations
While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit…
Executive Viewpoints December 9
How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…
Features December 8
Engaging Gen Z In Retail: How Marketers Can Reach America’s Fastest-Growing Shopping Segment
The retail landscape is rapidly changing. Take the impact of the COVID-19 pandemic, for example. Seemingly overnight, retailers…
Executive Viewpoints April 6
Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels
Mobile has continued its exponential growth as a sales and marketing channel for retailers, and it’s easy to…
Features March 25
88% Of Gen Z College Students Still Shop In-Store — How Can Retailers Draw Them In?
Gen Z are taking their position as an economic force: the generation now accounts for 40% of global…
News December 19How Gen Z Is Shaping The Future Of Atlanta Retail
By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ…
Executive Viewpoints October 21The Gateway To Gen Z Consumers (And How It Differs From Millennials)
By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market…
Executive Viewpoints September 23Top Stories
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