Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While…
Features September 15
Latest In: gen z
The Next Generation of Shoppers Needs a Next-Generation Strategy
Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough —…
Executive Viewpoints September 6
Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event
Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…
News September 2
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives
Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,”…
News August 17
Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy
Seeking to step up its appeal to younger shoppers, luxury Italian fashion house Salvatore Ferragamo has partnered with…
News August 11
Abercrombie & Fitch Debuts Getaway Design Concept in L.A. and Milan
Seeking the vibe of a hotel lobby in a chic, trendy locale, Abercrombie & Fitch has launched its…
News August 9
‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers
By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…
Features July 29
5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)
If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee…
Executive Viewpoints July 11Top Stories
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