Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years,…
Features June 7
Latest In: gen z
Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of
COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of…
Executive Viewpoints May 24
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
How the Y2K Revival is Expanding True Religion’s Shopper Community
True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells…
Features April 28
Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach…
Executive Viewpoints April 24
The Future is Diverse, so Retailers Must Shift from a ‘Mass’ to a ‘Micro’ Model to Keep Up
Society is changing rapidly, and retail needs to evolve just as rapidly to keep up, according to the…
Features March 17
In an Uncertain Economy, Loyalty Programs can Give Retailers a Boost
Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can…
Executive Viewpoints January 23
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
Features January 5
L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’
There was a time not too long ago (during those horrible pandemic years we’re all trying to forget)…
Features December 6Top Stories
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