Latest In: gen z

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Claire's has relaunched its loyalty program under the new name, C.Club

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new…

News October 19
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Princess Polly has opened its first U.S. store in Los Angeles, marking the brand's big push into global expansion.

Gen Z Fave Princess Polly Opens First U.S. Store in LA

Princess Polly, the global fashion brand beloved by Gen Z, has opened its first U.S. store at Westfield…

News September 15
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New findings on social commerce behaviors from Havas and Snap.

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…

Features July 24
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Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that…

Features June 12
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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years,…

Features June 7
Executive ViewPoints gen z Impero Kelly Badal

Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of…

Executive Viewpoints May 24
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When it comes to connecting to young consumers online, UGC and gaming are crucial new battlegrounds.

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…

Features May 12
circularity community community-driven commerce Featured gen z generational marketing influencer marketing loyalty program Millennial mobile app Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) true religion
True Religion is tapping into its loyal community of customers and creators to develop unique product experiences.

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells…

Features April 28
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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach…

Executive Viewpoints April 24
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