Latest In: gen z

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Claire's is opening up shop in Macy's.

Claire’s Sets up Shop in 20 Macy’s Stores

Claire’s has announced a new partnership with Macy’s to bring shop-in-shops to more than 20 Macy’s locations across…

News November 29
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Debunking 3 common myths about the metaverse and web3.

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…

Features November 9
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74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays

Younger shoppers are no longer afraid of secondhand gifting —67% of millennials said they would be likely to…

Features November 4
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Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World 

American Eagle Outfitters, Inc. (AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z…

Features October 18
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The homepage of the Bubble ecommerce site shows a montage of Gen Z consumers, Bubble products and on the right, the tagline 'face the school day'

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…

Features September 19
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An African American Gen Z consumer outside talking on a smartphone. He's outside on a sunny day, looking into the distance.

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While…

Features September 15
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough —…

Executive Viewpoints September 6
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Group of Gen Z consumers

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…

News September 2
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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…

Features August 18
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