Gen Z to Beauty Brands: Want me to Buy? Let’s Talk
It’s easy to assume that Gen Zers, who are accustomed to having information served up to them, are…
Executive Viewpoints February 24
Latest In: gen z
Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities
The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the…
Features January 25
What to Know About Gen Z Attitudes Toward the Post-Purchase Experience
Did you know there are approximately 67 million people in the U.S. who were born between 1997-2012? This…
Executive Viewpoints January 17
Top 5 Ways Retail Brands Can Win with Gen Z
As we look at what is filling the diminishing role that religion plays in the lives of Gen…
Executive Viewpoints November 29
Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience
[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the…
News October 29
Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense
There has never been a generation quite like Gen Z, and retailers need to recruit them now to…
Features October 5
Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z
Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service…
News September 22
How Resale is Driving the Reinvention of Luxury Retail
After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has…
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